Organic SEO Optimisation

One of the best ways to encourage customers to browse your website is by structuring it to allow for optimal user experience. This involves taking a look at designing your user interface for ease of navigation – encouraging engagement and conversions.

Like most of the points on this list, internal linking both benefits your rankings and your website experience. By including links on higher performing pages to lower performing pages, you can help to distribute ranking ability throughout your site. Similarly, buy pointing users to similar relevant pages, you can increase the time spent on the site and decrease bounce rate.

It’s important that you don’t overlook your Meta description – it’s the first thing users see when your site comes up in search results.

An effective Meta title both contributes a large deal to your page’s ability for ranking for a target keyword, it also has the chance to make a great first impression on searchers. If it’s written really well, then your CTR will also be higher – boosting your rankings for certain key terms.

If you’re using images on your page, then it’s recommended that you use image alt tags to further optimise your content. Not only does Google appreciate the additional accessibility, a well optimised alt tag will give your image a chance of appearing in image search for relevant keywords.

It’s important to carry out the proper keyword research in order to ensure that you’re targeting keywords that are profitable and not too competitive for your business.

However, you may be surprised to hear that it’s not wise to go overboard with the amount of keywords that you include in your website content. This is called ‘over optimisation’ and Google considers it as an unnatural attempt at manipulating search results.

Along with relevancy, we also look at keyword density in order to ensure that you’re not over-stuffing and that your content is still readable.

When writing content, you should be aiming for text that is equally keyword optimised, relevant, and well written in order to ensure a positive experience for potential customers. Company blogs are also important in maintaining a freshness score. Whilst you may not feel like you always have points of worth to share, there is SEO value to be had in regularly updated, engaging content.

As part of our content audit, we also look at your duplicate content score, which can have an impact on your rankings. Google rarely shows multiple versions of the same content and is forced to choose which version is the most relevant result to display. This dilutes the visibility of both duplicates and creates keyword cannibalisation issues.