Nooro are the UK's first CBD snack bar, focused on your mind and cognitive function.
Nooro came to Creative Brand Design as a startup looking to launch their revolutionary snack bar to the online market. The nooro approach is one that is very forward-thinking, free and calm – the snack bar is designed for the busy individual looking to take a time out. This is reflected in their branding and had to be the theme throughout their website, too – attracting users with bold colours, visual graphics and clean animations, while maintaining the clarity and calmness associated with the brand.
One of the main focuses throughout the build of the website was on providing impressive and stand-out visuals, while maintaining the calmness and personable feel of the nooro brand. Creative Brand Design employed simple but effective animation on the site, making use of web technologies such as Canvas, SVG and the Greensock platform to achieve a result that was both slick and fully interoperable.
The colours and styling used throughout the site were designed to compliment the nooro brand, and even the smallest details were looked at with the aim of ensuring the perfect user experience.
Full e-commerce integration using WooCommerce was set up on the website, allowing Nooro to launch their snack bar range and start taking orders immediately. Creative Brand Design created customised product listings, allowing the Nooro team to easily amend copy, whilst including additional content not usually found on a standard template.
The checkout process was condensed and simplified into one page to optimise the user flow on the website, and was fully integrated with QuickPay and merchant acquirer Clearhaus via custom API, enabling Nooro to take credit & debit card payments from almost any provider.
We also included custom acceptance functionality upon checkout, to comply with regulations for the sale of CBD products as they are still considered ground-breaking in the food industry.
Since Nooro launched their website and snack bar – the sales have been coming thick & fast – so much so that they have had to limit the amount that people can purchase to fulfill orders! Customers have enjoyed using the website and found it easy to read about the Nooro bars and make a purchase.
Moving forward further work will be done to add to & expand the website, to include new flavours from the range and add additional content & functionality for future marketing campaigns.
Do you have a similar project in mind, that you feel the design approach, interactivity or functionality used on this project would work well for you?
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