The website was developed in WordPress using our in house coded framework making it feature rich and easy to use. We chose WooCommerce to deliver the ecommerce functionality due to its intuitive backend.
The current website was also built on these solutions and developing on the same systems allowed for a smooth transition of content and minimal adjustment period for the client.
It was also essential for us to work with a system that could handle multiple products and SKUs and allow for full control of products including new variant additions and allowing for various filters.