Social Media Marketing

With every new social media campaign, we start by determining which channels are relevant to your brand and which aren’t.

Facebook, Twitter, Pinterest, Instagram or LinkedIn

This is important because each platform has its own user demographic, unique tone and set of ‘rules’ for engaging with its users. This is why brands should avoid simply hitting all of them in the hopes of lucking out. For example, did you know that over 80% of Pinterest’s audience are female? Perhaps not the best place to advertise your cologne range. For the same reason, we wouldn’t recommend using memes in your LinkedIn strategy.

Next, we confirm your goals and milestones so we know what we’re aiming for. This is key both in order for us to piece together a plan, and to ensure a successful ongoing marketing relationship.

Sales, brand awareness, social engagement?

We then focus on creating content & updates that really speak to your audience. We work with our talented copywriters to deliver engaging, exciting content that is highly shareable and optimised for each specific social media ecosystem.

We strategically target potential customers who are likely to engage with your brand, along with industry influencers to help put your brand in front of those who will make a positive difference.

The last step is to link all your social profiles into your approach to ensure that a consistent brand message and tone is delivered to your customers across multiple platforms, on whatever devices they happen to be using.

Creative Brand Design has experience working with brands to optimise their social media presence across a variety of social channels including Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram, meaning we can bring your accounts together to form a coherent social media marketing strategy.

Because we’re not just a social media agency, but a full-service digital marketing agency, we are also able to connect your social media marketing with all other aspects of your online presence. We’ll put together an effective multi-channel strategy that integrates your social media profiles with your search engine optimisation efforts and PPC campaigns for a well-rounded approach that allows you to reach your customers wherever they are.

As part of a winning social media strategy, you may like to consider paid advertising to boost your exposure.