Recently Creative Brand Design has taken on several website redesign jobs, most of which we have based on the WordPress CMS.

We thought we’d outline the benefits of using WordPress over other traditional content management systems, so our clients (potential and current) can get an insight into the value of using such a feature rich system:

1.It’s That Easy

If you’ve got any computer savvy, WordPress is easy to use. If you can send an e-mail, use Microsoft Word or set up a Facebook account, then you can use WordPress. And normal use doesn’t run the risk of mucking up the design. It’s website creation for non-techies.

2. Climb the Search Results

WordPress also makes it easier to optimize your search engine results. That means your site is more likely to land on the first page of Google results, which means people are more likely to find you.

3. It is spam-resistant

If spam bugs you, you need not worry since WordPress has a strong system to combat it. It uses the well-known Askimet, the best spam blocker in the world today. In fact, it is so effective that it can block around a thousand spam comments on some WordPress bloggers daily. Should the system be infiltrated by spam, it can easily be reported to be kept away and off from the system.

4. It is easy to customize

The packaging of your blog is also a good technique to attract more people to your site. WordPress has made it easier to customize your blog site, making it the most user-friendly blogging software that is open source today.

  • Public or Private Profile. WordPress has privacy options, meaning, you can create a completely public blog site; or a private one, which only members can access; or a per-post password option, which is an occasional private entry in a public blog.
  • Categorizing and Tagging. You can also categorize and even tag your posts at the time you are writing them. It can be categorized by date and category, which makes browsing easier. Categorizing your blogs also increases search engine optimization results since the same topics are grouped together. It is also a good way to organize entries for easier management and archiving.
  • Plugins and Themes. Hundreds of plugins are also available for installment to the blogs. They are intended to customize the blog according to the desired purpose of the blogger. Another interesting feature involves themes. They are easy to change and the internet is available with a number of theme templates that can be used to put the color and creativity in your blog site, to reflect the personality of the blogger or the nature of his business.

5. It has a blog talk feature.

One of the good things about WordPress is that you get to receive comments and feedbacks automatically from the readers who at their option may post them to your blog. You also have the option to control who and who cannot comment in your blog. In that way, as a blogger, you also get to interact with your readers since you can respond to their comments. It is then a good venue more better or new ideas in relation to your blog entry.

6. Update Your Website From Anywhere

WordPress runs in your web browser. So from any computer with Internet access (at home, at the office, on a business trip, etc) you can log in and update your website. Even from your smartphone!

7. Multiple Users

If your company has several people who need to update your website (such as different blog authors) you can easily create individual accounts for each user. And each user can be assigned different access levels. So you can limit access to advanced features that you want to reserve only for your IT staff, etc.