The new site was designed in photoshop in collaboration with ADC, and we included interactive visual effects, on areas like CTA buttons and header images to attract attention and improve engagement.
We developed the new site on a WordPress CMS with flexibility and scalability in mind, to allow for the potential future evolution of additional functionality, such as the integration of an ecommerce platform. The site was also switched to HTTPS to ensure the security of all sensitive information stored within it.
Mailchimp was integrated to provide members with regular updates as well as vital reminders to complete annual tests.