Cephtactics are a unique partnership providing training courses in head and neck healthcare, genetics, cybernetics and psychology amongst others with an interest in pioneering cooperation.
Cephtactics provide post-graduate training courses in a variety of medical fields, and had separate websites driving lead generation for each specialism. They required a central landing page, to bring all their branches together and act as a portal to each individual specialist site.
Making use of blues & greens often associated with the medical profession, the design team at Creative Brand Design chose a very clean, white-space based layout for the Cephtactics landing page. We wanted it to look modern & high-end, while maintaining a professional feel to avoid being overbearing on the user.
Use of SVG animation & subtle details like images breaking out of bounds add to the crisp feel of the site and keep the user engaged.
Because the page needed to act as a central ‘hub’ to direct users to the right Cephtactics sub-site, it was important that there was a clear path for the user to follow.
We laid the page out in a way to make this process very straightforward, with different sections for each branch and links at both the top & bottom of the page inviting the user to read more about the branch they choose.
We also provided a contact form at the end of the page for general enquiries unrelated to any specific Cephtactics sub-site.
Cephtactics are very happy with their new central landing page, and have seen an increased in lead generation to their sub-sites as a result.
The WordPress CMS makes it very easy for them to update & manage their content and imagery, and add new branches should they need to expand the site in the future.
Do you have a similar project in mind, that you feel the design approach, interactivity or functionality used on this project would work well for you?
We’re always happy to discuss your project with you and put together a free proposal, just fill out the form below or give us a call to get started:
Tel: (+44) 0207 870 5794
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